Marketing
Strategy
Developing a robust marketing strategy requires an in-depth understanding of corporate business objectives. We ensure that these objectives are effectively cascaded down into an effective strategy which supports commercial KPIs.
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A thorough interrogation of the target audience will be conducted to ensure that real consumer insights are used to create relevant and engaging messaging and delivered through the most effective communication channels.
Performance Marketing
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Ultimately all marketing should be about performance and delivery. Performance marketing focuses on those digital channels (owned and paid) which can deliver measurable results, including SEM/PCC, social media advertising, display (GDN & programmatic) affiliate marketing and email/app marketing.
All too often the measurable results lead to a massive overclaim of ROI. Digital media buying is very opaque and careful attention is required to avoid budget wastage. We focus on assessing the correct allocation of investment and attribution of revenues using testing and modelling techniques.
Martech
There is a plethora of marketing technology platform available which offer management solutions for improved analytics, automation and personalization. We can assist in navigating what is right for your business.
Our experience covers the major technology solutions: Ad management, Customer Data Platforms (CDP), CRM, marketing automation, web content personalization and social media listening. We also review the resources required to handle and action the insights from data produced by each platform. A data overload from multiple dashboards often leads to less productive marketing decision-making.
