Brand Experience
Brand Narrative
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A brand narrative is the story that a brand tells about itself - its history, its cultural background, and its values, mission, and purpose. It goes beyond just the products or services a brand offers and aims to create a compelling and emotional connection with the audience. A well-crafted brand narrative helps shape the brand's identity, building a distinctive and memorable image in the minds of consumers.
A compelling brand narrative not only helps in building brand awareness but also fosters loyalty and affinity among consumers. It provides a framework for consistent storytelling, helping the brand to communicate its essence in a way that resonates with its target audience.
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We design your brand narrative using relevant insights from consumers as well from your business, its leadership and its employees
Customer Journey
A Brand needs to be reflected and delivered throughout the customer journey. The Customer Experience must match the brand promise across all touchpoints and be consistent with the brand’s marketing & communications.
Our consultants create the Customer Journey, analyzing the touchpoints and interpret the needs at each touchpoint to create the most appropriate and engaging experiences. Developing memorable Signature Moments define the real essence of a brand and its experience.
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Research
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We never advocate research for the sake of it. Each research exercise we recommend is designed to answer critical business questions for the marketer. Some key types of research we employ are:
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Brand Performance: Quantitative awareness, image and attitudinal tracking
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Consumer Opinion: Qualitative online feedback from consumers in the category
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Advocacy: NPS (Net Promoter Score)
Social Listening: Engagement and sentiment across social media
