Audit Services
Marketing Department
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We advise on the best team structure for your Marketing Department based on the type and size of the business. In recent years teams have shifted to being digital marketing and social media focused, reflecting the movement of marketing investment to those channels. However, the role of offline media is still relevant and essential to many industries. In fact, the combination of offline and online working in tandem gives the best performance.
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Successful teams require a blend of good strategic leadership, creative and communication skills, vertical expertise and data analysis.
Budgeting
Allocating the right investment into marketing can be the greatest challenge for any business.
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All CEOs and CFOs want to see genuine benefits and results from marketing as it has the potential to be transformational to overall business performance. There are some rule of thumb guides to how much to allocate to marketing according the the type of industry and maturity of the brand/company but these are not adequate.
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We look at your current budgeting and asses it against financial targets and marketing objectives. Our modeling techniques are used to assess the optimum spend required and advise on allocations to different categories such as brand, product, and tactical.
Marketing Planning
Creating effectives Marketing Plans require a firm strategic platform. We first assess the strength of your overall marketing strategy for your business and brand(s) and then ensure the right Objectives with KPI metrics are set. If required, we go through part, or all, of our Brand process.
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A full review of the target audience is conducted to ensure that marketing campaigns and messages will resonate with their needs, preferences and behaviours.
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From these important foundations we help develop fully integrated campaign plans and activities.
