Brand
Brand Audit
Brand equity is a measure of brand strength.
The stronger the brand, the greater the value it contributes to the balance sheet. Brands which have a robust equity with consumers can command premium pricing, better margins and contribute higher customer lifetime value.
​
We provide a brand audit using our own Brand Equity Model which analyses how your company or product brand is performing in the market amongst its customer base.
​
The audit process will establish the current health of your brand equity and identify factors of strength and weakness versus competitors, as well as providing important strategic Consumer Insights for enhancing performance to ensure maximum value is being created.
Brand Uplift
Our Brand Platform Model is used to create a blueprint for enhancing your brand’s strength or to develop a completely new brand.
​
Our process involves our brand specialists working with key stakeholders to build robust and lasting foundations, based on a compelling and unique architecture. At the heart of the Brand Platform is the Brand Essence: the focal point for your business.
The Brand Platform becomes the guiding force behind Corporate and Brand identity design, and for constructing a Brand Narrative to tell the brand story in a meaningful way incorporating heritage and social responsibility
Brand Delivery
Delivering the brand message to consumers requires a well constructed marketing and communications strategy with persuasive creative solutions.
​
Our marketing consultants employ Positioning mapping to pinpoint where your brand will maximise its potential in the market. We will detail a Purchase Funnel to identify the consumer touchpoints your marketing will need to engage with and set up key Messaging for communications. A Channel Strategy is developed to ensure communications are optimised through selected media.
​
We produce Campaigns which deliver a core creative idea that can be implemented across channels, to engage in a meaningful way with consumers and generate brand advocacy.
